Chris Little
Summary
Strategic, customer-focused professional with 25 years of experience in sales, distribution, marketing and integrated business planning in the competitive beverage industry. Solid track record of continual success in driving profitable growth and increasing share for KDP portfolio of products.
Areas of Expertise include:
- Business Process Analysis · Category Management
- Cross-Functional Business Planning · Revenue Management
- Customer Relationships · Social Media and Digital Marketing
- Key Account Management · Brand Building
Publix National Account Executive 2011 - 2021
- Responsible for managing the KDP Company portfolio of beverages (direct store delivery) consisting of 5 beverage categories across 30 brands with over 300 items for the largest SE customer, Publix
- Managed $100M+ in revenue for Publix in 2021. Share growth in CSD and Water categories
- 11 years consecutive growth against all measures
- Increased Ad frequency on CSD, Water, Tea and Allied Partner Brands (2010-2021)
- Recognized as subject matter expert in Sales, Forecasting, Business Planning and Customer Relationships
- Fostered Collaborative working relationships with Operations, Finance, Production, Category Management, and Omni Marketing
- Worked closely with Independent Bottlers to align against KDP top priorities (Broker Representative)
- Secured over 7,000 incremental points of distribution Publix POG refreshes (2020)
- Promoted to Publix DSD National Account Executive April 2017
- Strong team player philosophy with highest personal standards of accountability, transparency and integrity
Key Account Manager/Regional Account Executive 1997–2011
- Managed a wide variety of accounts across all channels:
- Publix, Sweet Bay, Albertsons, Winn Dixie, Gooding’s, Target, Kmart, Walmart, Sam’s (Grocery, Mass, Club)
- 7-Eleven, Circle K, Cumberland Farms, Sunoco, Wawa, FL Turnpike Services, Flowers, RaceTrac, Speedway, Hess, Chevron (Convenience)
- Walgreens, CVS (Drug)
- Established Customer Marketing Agreements that delivered DPSG and account objectives
- Price Package Plans to support the activities and ensure the plans were on target
- Steward business results (post analysis/program summaries)
- Coordinated the execution of programs with branches through sales meetings, trade rides and written/oral communication
- Fostered meaningful long-term customer relationships in SE United States
Royal Crown Bottling Company of Chicago 1992–1997
Various positions; Account Manager, District Manager, Key Account Manager
- Began beverage career as an Account Manager in the Daytona, FL Market.
- District Manager managing 4 Account Manager’s and 4 Drivers.
- Superior Sales Performance
- Key Account Manager responsible for all Central FL Accounts (Publix, Winn Dixie, Albertsons, 7-Eleven, Circle K, Target, Walmart, Sam’s, Gooding’s, Circle K, Sunoco and Walgreens)
Training and Technical Skills
- Strategic Business Plan Development
- Integrated Business Planning
- Revenue Growth Management
- Category Management
- Sales Negotiation
- Advanced Microsoft Office
- Proprietary software
- Project Management
- Lean Six Sigma Green Belt (2020)
- USF Diversity Equity and Inclusion in the Workplace Certificate (2021)
- HubSpot Academy Social Media Marketing Certification (2021)
- KDP Omni Marketing Certified Leader III (2021)
Education
- Graduate Father Lopez High School 1986
- Graduate Daytona State College Associate of Arts 2017
- Graduate with Honors Daytona State College Bachelors of Applied Science in Management and Supervision 2020
- Advanced Expert Technical Certificate Project Management –Daytona State College 12/2020
- Master of Science in Marketing University of South FL (In progress, expected Graduation 2023)
My company introduced Dr Pepper Zero in April of 2021. We had a very successful launch at Publix. The launch plan was created and executed by the Publix team including Sales, Revenue Management, Category Management, Supply Chain, Operations and Omni Marketing.
In my Social Media Marketing class at USF my team and I created a Social Media Marketing Program for ZooTampa at Lowry Park. We are very proud of the video that supports the campaign. Video created/edited by Lindsay Alvestad, she does great work! The entire time collaborated and provided content.
This is a Publix team collaboration supporting our 2021 DP Football program. The events were very successful, we awarded over $50K in scholarships for deserving students this year alone!
chris_little_resume_110921.docx | |
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